Social Media Measurement at PR and Social Marketing Conference
Are you still attending conferences? If so, are you or your company still willing to put out the expense for travel and lodging? What about the"un-conference" trend? Love to hear from you. Paden Noble chosen by 20 member advisory board to participate in the Hispanic PR and Social Marketing conference May 10-12, 2010, in Dallas, TX. Please visit http://www.hispanicprconference.com/ to learn more. If your brand has global appeal or you're looking to expand its online presence, try this global social media readiness quiz. The conference will include... Case studies on how to successfully target your PR initiatives to reach urban Latino youth Success stories ...
Multilingual and Global Social Media Strategy Quiz
Can you address the below questions and issues regarding your social media strategy and brand enhancement activities? These are frequently asked questions about brands that want to monitor and expand their reputation beyond English language consumer generated media. Who is your brand’s greatest online enthusiast and greatest online threat globally What tools are used to monitor and quantify social media activity in different languages What are people saying about your brand and where When has your online campaign become viral and produced ROI Are your web analytics automatically integrated with your social media metrics Where will your campaign will have the most impact globally Does your brand ...
What’s Important to Measure? – Web vs. Social Media Presence Metrics
A lot of people ask me “What’s important to measure?” To answer this, I separate the measurements into two main groups. Web metrics and Social Media Presence Metrics. For each type of metric, the measurement is only as good as its accuracy and its relevance. For instance, my client Tokyo Five is an apparel company for young men. They sponsor mixed martial artists and other extreme athletes, their clothing is sold in about 20 Macy’s locations. This client is highly concerned about web metrics including bounce rate, visitor paths, pageviews, abandoned carts, referral sources, and interactivity level. They have exclusive content ...
Building and Tracking Your Digital Profile
As seen in Garden State Woman Tweet – once such an innocent little word – is seeding anxiety among even the most buttoned-up business women. As a professional, you may be wondering if you should be Twittering, tweeting, following, friend-ing, You-Tubing, Facebook-ing or just lying low and hoping the new media frenzy dies down. That’s not likely to happen. While the avalanche of news about social media can be overwhelming, there is no mistaking its power to potentially reinvigorate a company and its brand. Professional and personal service firms, consumer products companies, entrepreneurs and non-profits have experienced its unmatched ability to ...
