Multilingual and Global Social Media Strategy Quiz
Can you address the below questions and issues regarding your social media strategy and brand enhancement activities? These are frequently asked questions about brands that want to monitor and expand their reputation beyond English language consumer generated media. Who is your brand’s greatest online enthusiast and greatest online threat globally What tools are used to monitor and quantify social media activity in different languages What are people saying about your brand and where When has your online campaign become viral and produced ROI Are your web analytics automatically integrated with your social media metrics Where will your campaign will have the most impact globally Does your brand ...
What’s Important to Measure? – Web vs. Social Media Presence Metrics
A lot of people ask me “What’s important to measure?” To answer this, I separate the measurements into two main groups. Web metrics and Social Media Presence Metrics. For each type of metric, the measurement is only as good as its accuracy and its relevance. For instance, my client Tokyo Five is an apparel company for young men. They sponsor mixed martial artists and other extreme athletes, their clothing is sold in about 20 Macy’s locations. This client is highly concerned about web metrics including bounce rate, visitor paths, pageviews, abandoned carts, referral sources, and interactivity level. They have exclusive content ...
Building and Tracking Your Digital Profile
As seen in Garden State Woman Tweet – once such an innocent little word – is seeding anxiety among even the most buttoned-up business women. As a professional, you may be wondering if you should be Twittering, tweeting, following, friend-ing, You-Tubing, Facebook-ing or just lying low and hoping the new media frenzy dies down. That’s not likely to happen. While the avalanche of news about social media can be overwhelming, there is no mistaking its power to potentially reinvigorate a company and its brand. Professional and personal service firms, consumer products companies, entrepreneurs and non-profits have experienced its unmatched ability to ...
Social Media Analytics
[caption id="attachment_112" align="alignleft" width="300" caption="Consumer generated sentiment and social media presence shape your brand"][/caption] Cut costs. Increase revenues. Enhance customer experience. Paden Noble provides you with the tools, strategies, and content to measure the global impact and social media ROI of online conversations in multiple languages, grow your targeted web traffic, and maintain a loyal community that visits your site frequently. We monitor web traffic and brand reputation, locate your ideal consumers, dissect your competition, and our social media consultants use that information to create and implement a strategy to grow a loyal community of brand enthusiasts. Multilingual Sentiment and Audience Measurement Measure and characterize ...
